Before we know it, another year has come to an end, so it’s time to reminisce about the things we’ve accomplished as a collective: launches, events, endless HER Tribe moments, all brought to life by you.
Let’s dive into HER Beauty Wrapped: a huge celebration of everything great the last year showed us.
A Year of Innovations: 6 Game-Changing Launches
In 2024, we made skincare history with six impactful product launches. We didn't forget to keep your glow game strong, from our Ultra Bright AHA-powered deo trio (bye-bye BO, hello nice pits) to the flat-out fabulous skincare essentials like our beloved Tinted Sundrops, Superkind Lift, and Renew Serum.
We crafted every formula so you could count on natural, effective solutions that worked and they worked seamlessly into your daily routine.
Did you see our 100% aluminum-free, baking soda-free deodorant? That hydrosol antibacterial technology immediately became an instant crowd favorite as well, perfect for staying fresh, stain-free, and smooth. Zero sweat, no BO, pure confidence.
HER Goes Big with the Giveaway of the Year
We want to put a little festive surprise in everyone’s lives! With our annual handcrafted glow, we decided to give this season of sharing a little more oomph, almost literally, by offering three winners our full range and limited edition PR boxes containing our unreleased merch. ICYMI, here’s how our Tribe joined the fun:
- Follow HER Beauty.
- Tag your besties (more tags = more chances to win!).
- For bonus entries, share the glow on your story.
The result? Lots of love from our amazing community, glowing vibe from winners, and happy vibes.
Taking Karachi by Storm
Meet our Tribe IRL was the thing this year in 2024. We brought the HER world to life from our Mashion Bazaar or the Kult Event in Karachi with awesome launches, exclusive merch, and the best discounts ever!
At Mashion Bazaar, you got first dibs on our new releases while snagging extra gifts like totes, stickers, and other cute merch. Some of you even walked away with our ultra-adorable skincare fridge! And who can forget the heartfelt conversations and selfies with the HER Beauty team?
Meanwhile, our loyal fans were treated to another unforgettable experience at the Kult Event. With skincare chats, demos, and endless good vibes, it was a celebration of everything HER Beauty stands for.
Her Tribe: Unlock Exclusive Perks with Our Loyalty Program
Glow up daily with HER Beauty’s Her Tribe loyalty program — your all-access pass to exclusive rewards, VIP perks, and endless skincare love! 💖
Here’s why you need to join the Tribe:
✨ Earn points on all purchases (because your glow deserves a little discount).
✨ Free deliveries—straight to your doorstep, hassle-free!
✨ Early access to product launches and events (you’ll be the first to know!).
✨ Exclusive gifts and rewards for our most loyal beauties throughout the year.
Signing up is as easy as signing up, and you'll be on your way to ultimate glow status. It’s not just a loyalty program.
It’s your backstage pass into HER Beauty’s world of skincare, self-care and surprises. Don't get left behind from the benefits that keep your skincare on thin ice.
Don’t wait any longer. Sign up now, and the glowing rewards will roll in! ✨
Celebrating HER’s Birthday with YOU
What’s a birthday without a little glam? In February, we celebrated HER. HER Beauty’s birthday was a full-blown celebration of love and gratitude. With flat —---- off on our entire skincare range, we partied all month long. From the heartfelt DMs to your stories and posts, your support made our special day even brighter.
Your Thursday Reminder to Glow
It wasn’t just the big moments this year. Every day there were reminders to put yourself first, and we kept them real. 2024 was a truly magical year with the small, consistent ‘WHOOP WHOOPs’ that led us from launching products online to sharing our HER Beauty journey on Instagram.
Wrapping It All Up
It’s been a big win year, a bold launch year, and an unbreakable bonds year with our Tribe. We’ve laughed, been skincare informants, and lived for moments.
From someone who’s been with us from day one to someone who just joined the HER Beauty family in 2025, we are so grateful for the love and support.
Here’s to an even brighter 2025. Keep glowing, keep thriving, and as always, welcome to HER world. 💖✨
#HerBeautyWrapped2024 #GlowWithHER #HERTribe