The skincare world is evolving; we see a new trend every day. Don’t believe us? Just open the skincare section on TikTok and you’ll see. As a consumer, we must consciously decide to find safe, clean and kind skincare choices. If you find yourself questioning why? You’re at the right place!
Self-care is more important now than ever, as it involves dealing with daily stressful situations and environmental concerns.
Skincare in today’s age has become not just a necessity but also a way to relax and unwind, so why not do it in a way that benefits both you and the environment?
Clean & Kind skin care skimps on harsh chemicals and focuses on ingredients that work but don't hurt you or others (no animal testing).
So, if you’re looking for the best skincare in Pakistan, here’s why Clean & Kind is the way to go.
What is Clean & Kind Skincare?
While many brands define clean differently, the kind part of the term remains the same which primarily involves being kind to skin, environment, and animals.
Clean & Kind can be defined simply as gentle, effective, and ethical skincare. It is skincare-free of parabens, sulfates, fragrances, and other harmful and irritant chemicals.
Clean & Kind brands, therefore, promote skin-healthy, kind ingredients, cruelty-free practices, and preservative-free products.
It is skincare that cares about what is inside each product and what and why something is left out.
Over the years, big brand names like First-Aid Beauty, Activist Skincare, and our very own Pakistani female-owned Her Beauty have popped up to produce skincare products that are good for the skin and the environment.
Why Traditional Skincare Needs a Change?
Most mainstream skincare products contain ingredients that are too harsh for the skin and are terrible for the planet.
Nature has some existing chemicals capable of performing miracles, but that doesn’t mean all are good for you. Many chemicals can do more harm than good for their users and the planet.
There is a long NO List of ingredients that should NOT be in skincare but somehow trickle their way into our skincare products and routines.
Here are some common offenders:
- Parabens: Parabens are preservatives widely used in the skincare industry to extend shelf life. Studies have found they can act as endocrine disruptors (which may interfere with how hormones function). Parabens have also been shown to have long-term health effects and are currently being suspected of increasing the risk of several cancers. So you don’t have to worry about these hidden health risks, Clean & Kind products offer paraben-free formulations.
- Alcohol and Sulfates: Skincare is often supplemented with alcohol, and sulfates like alcohol are added to give drying and foaming effects. These ingredients can contain oils and dirt, but they refuse to leave your skin without first removing its natural moisture barrier, making your skin healthy and moisturized. Repeated alcohol use, sulfates in particular, can dry skin over time and cause irritation (and damage) to the skin and its barrier (such as the very thing that helps make skin resistant to pollutants and environmental stressors).
- Synthetic Fragrances and Dyes: Something can smell nice or look nice with perfumes and dyes, but it doesn’t mean they suit the skin. Because companies don’t have to show the breakdown of everything in their 'fragrance' formula, many people expose themselves to potential allergens and irritants. Clean & Kind skincare is free of unnecessary fragrances and dyes and keeps it clean and kind regarding scent and formulas.
- Phthalates: Phthalates are added to skincare and cosmetics to make products stick to your skin. Like parabens, phthalates are hormone disruptors and have been linked to reproductive health problems. Even with known risks, phthalates are common in many traditional brands, and Clean & Kind brands have created phthalate-free options to replace them.
- Mineral Oil (Petrochemicals): Mineral oil and petroleum are the ingredients in many moisturizers, which can create a barrier on your skin. Mineral oils produced from fossil fuels are an environmentally damaging source of analogy. Moreover, the chemicals in your skin might clog the pores while your skin may be exposed to toxins, and you may be using contaminated ingredients. Green’s Clean & Kind products tend to avoid petrochemicals in favor of plant-based oils and butter that do the job as effectively and without being so dark.
- Animal Testing: While many countries want to ban animal testing, many traditional skincare brands are still testing on animals to ensure their products meet regulatory requirements in specific markets. Animal testing is ethically problematic and has also been shown not to be necessary to formulate a product safely.
A recent report by The NPD Group revealed that 68% of consumers now actively look for skincare products made with clean ingredients.
With clean beauty in Pakistan becoming more accessible and gaining popularity, we must change our habits and avoid harmful ingredients. The clean and kind initiative broadens users' perspectives, helping them care for their skin without using harsh and stripping ingredients.
The Clean & Kind Difference: Benefits for Skin and Planet
When you select Clean & Kind skincare, you choose safe, ethical, and transparent products. Here’s why you should use Clean & Kind products:
- No Harsh Chemicals: Most of all, because clean & kind products are toxins free, they're safe to use daily and gentle on all skin types.
- Pregnancy-Safe: Several Clean & Kind brands are specifically formulated to be safe for expectant mothers.
- Cruelty-Free: These products are not animal tested, so you can use them without guilt.
- Eco-Friendly Ingredients: Ingredients with a reduced environmental impact, minimizing usage of sustainably sourced, biodegradable ingredients.
- Non-Comedogenic Formulas: Formulated to prevent clogging pores and keep skin clear of breakouts.
- Transparency in Ingredients: You know exactly what you’re putting on your skin.
- Effective, Gentle Actives: Includes skin-friendly actives like glycolic acid, vitamin C, and hydrating botanicals to boost radiance and improve skin texture safely.
- Minimal, Recyclable Packaging: It often comes in eco-friendly packaging, which helps reduce waste and emphasises sustainable beauty practices.
- Support for Sensitive Skin: Good for sensitive skin types and helps to calm and soothe without irritation.
- Locally-Made Options: With brands like Her Beauty, clean beauty in Pakistan is now more accessible, promoting local, ethical production practices.
Some must-have Clean & Kind products that you should include in your skincare routine are:
- Oil Cleanser: It removes impurities without stripping your skin’s natural oils. Psst.. Check out Oh So Cherry if you are on the market for a new oil cleanser.
- Clay Mask: It's excellent at drawing impurities, balancing oil, and keeping your pores clean. Give your skin a well-deserved break with Earthy Rose Clay Mask.
- Glycolic Acid for Skin: Known for its exfoliating powers, glycolic acid can help with uneven skin tone and texture, giving you a smooth, refreshed look. We recommend using Goodnight Glow before snuggling up for a good night's sleep.
- Vitamin C Serum: This serum is perfect for a natural glow and a brightening powerhouse that helps with dark spots. Get the perfect glow-from-within look with Superkind Glow and Radiate Serum.
- Aluminium-free Deodorants: Aluminum in deodorants can cause pore clogs, leading to normal sweat functions. This is why we recommend using a good, aluminium-free, underarm brightening deodorant like Ultra Bright AHA Deodorant.
Clean & Kind vs. Organic: The Better Choice?
While organic skincare is a good option, Clean & Kind is non-toxic, cruelty-free, and transparent.
Clean & Kind brands tend to be transparent about their ingredients, unlike many organic brands, which may not tell you that their products aren’t always allergens-free.
Here are a few key differences between Clean & Kind and Organic skincare.
|
Feature |
Clean & Kind Skincare |
Organic Skincare |
|
Toxic-Free Ingredients |
Formulated to avoid harmful chemicals (e.g., parabens, sulfates) |
Organic but may still contain potential allergens or irritants |
|
Transparency |
Clear, detailed ingredient lists for full disclosure |
May lack of transparency about potential allergens |
|
Cruelty-Free |
Always cruelty-free; no animal testing |
Often cruelty-free, but not guaranteed |
|
Effectiveness |
Uses safe, science-backed actives like glycolic acid and vitamin C |
May focus on natural extracts but may lack targeted proven activities |
|
Safety for Sensitive Skin |
Formulated to minimize irritants, suitable for sensitive skin types, and pregnancy-safe |
Organic but can include allergens or essential oils that irritate |
|
Eco-Friendly |
Prioritizes sustainable ingredients and recyclable packaging |
Often eco-friendly, but packaging and practices can vary |
|
Availability in Pakistan |
Growing availability of high-quality Clean & Kind brands like Her Beauty |
Organic options are available but may not prioritize transparency and ethics |
Her Beauty: Leading by ExampleAt HERbeauty, we set the standard for clean, kind beauty. Our formulas are 100% cruelty-free, vegan, clinically-approved, and free from toxins like parabens and sulfates. HerBEauty's Clean & Kind Serums are created with love and integrity, ensuring they’re safe, gentle, and effective for all. Explore the Range/ Explore our range of clean products. |
Final Thoughts: Why Clean & Kind is the Future of Skincare
Clean & Kind skincare in Pakistan is not just a trend anymore; it’s the future of beauty. It’s a means for users to support brands they agree with on values, are green, or care about animals while getting the best skin in the game.
If you’re ready to switch, Clean & Kind has everything you need for a safe, ethical, skin-loving routine that you can implement.